Technology-Driven Design & Development Agency
Founded in 2019, Impellent Digital is a technology-driven design & development agency who helps businesses implement new technologies to improve the way they work and serve their customers.
Built on Real-World Expertise
As entrepreneurs with decades of hands-on experience in both digital product development and operational transformation, our founding team brings a rare blend of technical depth and real-world business insight. We understand the challenges our clients face — because we’ve lived them.
Dan Jackson
Strategy & Business Development
Dan is a seasoned entrepreneur with over 25 years of experience founding and scaling companies in the industrial service sector. As the operational lead at Impellent, he draws on a deep background in team building, systems design, and strategic execution to ensure every project is set up for long-term success — just as he’s done for the businesses he’s built from the ground up.
Derek Lapp
Design & Technology
With 25 years of experience at the intersection of design and technology, Derek brings a rare ability to turn complex ideas into elegant, functional solutions. As the technical lead at Impellent, he draws on his experience leading teams across agencies, startups, and direct client engagements to ensure every project is technically sound, strategically informed, and positioned to solve the right problems.
Smart Solutions, Thoughtfully Built
We combine human-centric design with agile development to deliver forward-thinking digital solutions that help businesses move faster, work smarter, and present their brand with clarity and impact.
High-Performance Websites & Applications
From engaging consumer-facing websites to internal applications and custom eCommerce platforms, we build high-performance websites & applications that balance accessibility, security, and scalability — all optimized for AI integration and organic search.
- Information Architecture
- Workflows & User Journeys
- Responsive Website Design
- Application Interface Design
- Front-End Development
- Back-End Development
- CMS Customization
- AI & Search Engine Optimization
Digital Transformation & Consulting
We help organizations rethink how they work by integrating smart technologies that streamline operations, empower teams, and reduce friction across systems. From automation to AI-driven assistants, we design solutions that drive efficiency and unlock new possibilities.
- Tech Stack Evaluation
- AI Consulting
- Automation Workflows
- Data Collection & Insights
- Competitor Analysis
- Customer Research
- Business Intelligence & Product Visioning
- Training & Education Workshops
Digital Support & Optimization
Our ongoing support ensures your digital platforms stay secure, up to date, and aligned with your long-term goals. We continuously monitor performance, implement improvements, and provide strategic recommendations — so your team can stay focused on growth.
- Managed Website Hosting
- Systems Administration
- Cyber-Security & Threat Detection
- Backups & Data Management
- Performance Optimization
- Quality Assurance & User Testing
- Accessibility & Usability Audits
- Platform Migrations
Branded Collateral
From logos to sales materials and signage, we create branded assets that align with your identity and elevate your communications. Whether you’re launching a new venture or refreshing your look, we make sure your brand speaks clearly across every medium.
- Logo Design & Visual Identity
- Brand Guidelines
- Responsive Design Systems
- Printed Collateral
- Signage & Large Format
- SWAG & Apparel
- Photo & Video Production
People-led. AI-assisted.
Outcome-driven.
We deliver fast and impactful results by following an iterative process that’s grounded in design thinking and guided by real-world outcomes. Every engagement is shaped by a simple goal: to create seamless experiences where people and technology work better together.
1. Define the Problem
We start by making sure we’re solving the right problem. Using traffic and usage data, we analyze how people interact with your product or service today. We develop behavioural archetypes to surface user expectations and pain points, then craft clear, user-centred problem statements to guide the project.
2. Generate Ideas
Once we know what needs to change, we shift into ideation. We explore a wide range of possibilities—challenging typical assumptions and prioritizing solutions that leverage automation, AI, and modern technical tools to eliminate manual inefficiencies and unlock new opportunities.
3. Prototype & Test
From there, we narrow the field to the most promising solutions and build lightweight prototypes for real users and AI agents to test. This phase ensures we’re on the right track, helping us validate concepts, uncover hidden constraints, and define the technical scope with clarity and confidence.
4. Build & Implement
With a clear roadmap, we move into agile design and development sprints. Our cross-functional team collaborates closely with yours to deliver functional, polished solutions—with ongoing QA and check-ins at every stage.
5. Support & Optimize
Launch is just the beginning. We continue to monitor performance and user behaviour, identifying gaps to close and opportunities to improve. Whether it’s refining workflows or extending platform capabilities, we stay focused on outcomes that matter.